It’s a message from the federal government. About taxes. And labor rules. How would you explain it? “It” was the Work Opportunity Tax Credit, or WOTC “Watt-see”). WOTC could help veterans and other deserving people get a job — if only they, and their potential employers, could learn about it in a way that didn’t […](more...) about How We Used Animation to Help the Feds Help Veterans
Also published at the Huffington Post. Recently, I raised an awkward question: “Are Nonprofits Designed to Fail?” As I wrote, for all the good work a nonprofit may do, it’s often hard to tell if a it’s really making a difference: fixing the underlying problem, rather than forever treating symptoms. Now almost by definition, the […](more...) about The Social Impact Movement: Designing Nonprofits to Succeed
Also published at the Huffington Post. People who set out to change the world often get the feeling they may have to settle for a few square feet. Poverty, violence, hunger, disease and injustice are made of resilient stuff, to say nothing of self-interest, bureaucracy and sheer complexity. That’s why an event like this year’s […](more...) about 5 Reasons for Hope From a Gathering of Nonprofit Leaders
I love logo design, everything about it, but especially the thought that goes on behind the process – the ‘why’ of how a new logo comes to be. When our client Global Majority came to us to update their branding and message, this was a great opportunity to explore the connection between an organization and […](more...) about Anatomy of a Logo
Also published at the Huffington Post. There’s a story often told in nonprofit circles to inspire hope. It’s the one about the starfish, which in one version goes like this: A man is walking on a beach and comes across a little girl tossing stranded starfish back into the water. Seeing the multitudes of other […](more...) about Are Nonprofits Designed to Fail?
Also published at the Huffington Post. Every super-villain has a lair. And in every super-villain’s lair, there is a gorgeous companion, a weird sidekick, and… the desk. The sleek, perfectly uncluttered desk, from which our super-villain will rule the world. On it may be a sleek computer, the desktop of which is itself perfectly uncluttered, […](more...) about I Want a Desk Like a Super-Villain’s: Will Intelligent Agents Give Me One?
Also published at the Huffington Post. Recently, I’ve been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to “no-content marketing.” But even now, we’re seeing the next step along the way: what we […](more...) about Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way
Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people’s attention is divided among a nearly infinite range of media choices. That means it’s harder and harder to push a message at them, the way you used to with traditional advertising and […](more...) about What’s Next for Content Marketing: No Content
(Also found at Huffington Post.) In five seconds, you will be creating better-looking documents: Five, four, three, two — Stop centering your text! — One. There, now your documents look better. Centered text looks OK for some special uses, such as page titles or formal invitations, but not much else. Here’s why: Centering creates jagged […](more...) about 5 Seconds to Better Looking Documents: Get Un-centered
If you know how to copy and paste text, you can embed a YouTube video in a blog post or web page. Just click the Share link below the video window at YouTube, choose Embed, and copy and paste the html code that appears. But what if you’d like the video you embed to start […](more...) about How to embed or link to a YouTube video and set a start time