Also published at the Huffington Post. Recently, I’ve been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to “no-content marketing.” But even now, we’re seeing the next step along the way: what we […]
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What’s Next for Content Marketing: No Content
Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people’s attention is divided among a nearly infinite range of media choices. That means it’s harder and harder to push a message at them, the way you used to with traditional advertising and […]
(more...) about What’s Next for Content Marketing: No Content5 Seconds to Better Looking Documents: Get Un-centered
(Also found at Huffington Post.) In five seconds, you will be creating better-looking documents: Five, four, three, two — Stop centering your text! — One. There, now your documents look better. Centered text looks OK for some special uses, such as page titles or formal invitations, but not much else. Here’s why: Centering creates jagged […]
(more...) about 5 Seconds to Better Looking Documents: Get Un-centeredHow to embed or link to a YouTube video and set a start time
If you know how to copy and paste text, you can embed a YouTube video in a blog post or web page. Just click the Share link below the video window at YouTube, choose Embed, and copy and paste the html code that appears. But what if you’d like the video you embed to start […]
(more...) about How to embed or link to a YouTube video and set a start timeSpencer’s 5-minute history of technology and political organizing
A while back our Spencer Critchley joined Netroots Nation founder Raven Brooks to talk to the Santa Cruz County California Democrats about technology and politics. In the course of that, Spencer gave a quick summary of the history of the subject (tip of the hat to Clay Shirky for the Gutenberg / novel reference): The […]
(more...) about Spencer’s 5-minute history of technology and political organizingSpencer’s first law of social media content
Many people who are just getting started in social media for their business or organization are puzzled as to what they should talk about — and many get it wrong. One of the most common mistakes I see? Thinking that social media is just another way to advertise. It isn’t. In fact, being overly promotional […]
(more...) about Spencer’s first law of social media contentThe World’s Shortest How-To List For Leaders
If you do a search for advice on leadership, you’ll find a lot of lists: “Top 10 Things All Leaders Must Know” “Leadership Advice from 5 Top Executives” “The 7 Deadly Sins of Leadership,” etc, etc. I almost always find these lists worth reading. But at the same time, I find that in one sense, […]
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