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Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way

Also published at the Huffington Post. Recently, I’ve been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to “no-content marketing.” But even now, we’re seeing the next step along the way: what we […]

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What’s Next for Content Marketing: No Content

Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people’s attention is divided among a nearly infinite range of media choices. That means it’s harder and harder to push a message at them, the way you used to with traditional advertising and […]

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5 Seconds to Better Looking Documents: Get Un-centered

(Also found at Huffington Post.) In five seconds, you will be creating better-looking documents: Five, four, three, two — Stop centering your text! — One. There, now your documents look better. Centered text looks OK for some special uses, such as page titles or formal invitations, but not much else. Here’s why: Centering creates jagged […]

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How to embed or link to a YouTube video and set a start time

If you know how to copy and paste text, you can embed a YouTube video in a blog post or web page. Just click the Share link below the video window at YouTube, choose Embed, and copy and paste the html code that appears. But what if you’d like the video you embed to start […]

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Spencer’s 5-minute history of technology and political organizing

A while back our Spencer Critchley joined Netroots Nation founder Raven Brooks to talk to the Santa Cruz County California Democrats about technology and politics. In the course of that, Spencer gave a quick summary of the history of the subject (tip of the hat to Clay Shirky for the Gutenberg / novel reference): The […]

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Spencer’s first law of social media content

Many people who are just getting started in social media for their business or organization are puzzled as to what they should talk about — and many get it wrong. One of the most common mistakes I see? Thinking that social media is just another way to advertise. It isn’t. In fact, being overly promotional […]

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The World’s Shortest How-To List For Leaders

If you do a search for advice on leadership, you’ll find a lot of lists: “Top 10 Things All Leaders Must Know” “Leadership Advice from 5 Top Executives” “The 7 Deadly Sins of Leadership,” etc, etc. I almost always find these lists worth reading. But at the same time, I find that in one sense, […]

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About the Podcast

Image that links to rss pageThe podcast of progress: Learn what works from leading social innovators, with host Spencer Critchley. More here.

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