Hashtags (the # sign attached to the front of a word) have come a long way since they were officially recognized by Twitter in 2009 (they actually originated in 2007.) Once known only as the “pound” button, the hashtag is now one of the most powerful tools of social media. Hashtags help marketers find what people […](more...) about Hashtags Are Here to Stay
There’s a lot of social media out there – Twitter, Facebook, LinkedIn just to name a few. Everybody knows that we should be on all these networks and apps and other such web-things, but there just seem to be so many, and most irksome – they all are different. Ten different social media networks means […](more...) about One Profile Pic to Rule Them All!
Many people face a constant balancing act with passwords. We need to use passwords that are unique and secure enough to protect our information, but then it is hard to remember them. Storing passwords in your web browser is an easy way to avoid forgetting, but this is not secure on many popular browsers, including Chrome.
We at Boots Road Group highly recommend offloading the problem – use a secure password keeper such as Lastpass: http://lastpass.com.(more...) about How to remember all your passwords, all the time
One of the things we’re not keen on at Boots Road is changing light bulbs. That’s because our ceilings here in the beautiful old Professional Building are about 15 feet high.
So when a bulb burns out (way) up there, we’re inclined to think green: “That’s energy being saved, right there.”
But as LED technology has kept improving, we now have another option: energy-efficiency and being able to see indoors.(more...) about One More Step (Ladder) to a Sustainable Office
Also published at the Huffington Post. When you hear every day about suffering, incompetence and corruption, it’s easy to conclude that things only get worse in this world. But in fact, there’s all kinds of progress being made, and many reasons for hope. One of the best reasons I’ve come across lately is the most […](more...) about Surprise! Foreign Aid Works, and Other Good News
At Boots Road Group, we often work with non-profit groups doing important work in the community – work that requires close coordination and efficient communication to succeed. Therefore, we always have our eye on technologies that can facilitate our client’s work at a low cost and with high efficiency. For email and document sharing, you […](more...) about Google Apps for Non-Profits = Powerful, Free IT. Here’s How to Use It Safely.
We all know the format of the game show “Jeopardy” and how it famously makes contestants answer in the form of a question. It is very entertaining on TV, but could this technique also work on Twitter? According to the BI Norwegian Business School, phrasing Twitter headlines in the form of a question can double […](more...) about Could Jeopardy Be the Next Big Thing on Twitter?
In this TED blog post, David Kelley (Stanford professor and founder of IDEO) is interviewed about his cancer diagnosis and subsequent epiphany. The epiphany was the underlying push which led to the creation of the Stanford d.school, where students across the spectrum are taught the processes and principles of ‘design-thinking.’ Kelley says “The thing I […](more...) about David Kelley and Regaining Your “Creative Confidence”
Here at Boots we do a lot of work with non-profits, and it’s great. Getting to help these organizations do their good work is one of the best parts of my job. I just want to take this opportunity to thank all the staffers I’ve worked with over the years. Though the donors may fund […](more...) about Thanks to all the staffers of the world
To most people, a photo is just a photo: you shoot it and it’s done. But to an art director, a photo is just a beginning: raw material to be transformed, in ways big and small, on the way to a finished design. A recent ad we did for our client Passionfish (a great restaurant […](more...) about The Secrets You Never See: How a Photo Becomes an Ad