If you need to quickly find a great typeface for your project, here’s a terrific online tool that can help – and is kind of fun as well. (That’s always good.) Type-Finder takes you through a series of questions that let you define the use of your typeface, and then displays a list of fonts that […](more...) about Type-Finder: An Online Tool for Finding Typefaces
It’s an occupational hazard of the nonprofit world to know too much about the problems you’re trying to solve. When you’re an expert, facts have great resonance for you.
Why is this a hazard? Because when you’re trying to reach people, facts are not much use. Then, you need to know not facts, but feelings. That’s because it’s emotions, not information, that drive our beliefs and behaviors.
So, for a nonprofit communicator, it’s critically important to practice the skill of imagining how the world looks to the person you’re trying to connect with: to be empathic.(more...) about Empathy: The overlooked key to nonprofit marketing
Believe it or not, there is a hash-tagging etiquette. Most likely you have seen people make these mistakes regularly on many of your social media news streams. Or worse, you may have done them yourself. 🙂 Learn how not to hashtag from Mashable.(more...) about #Hashtag Etiquette, #unnecessaryhashtags
The glitz and glam of the theater often outshines the hard work and the technical achievement we see at the movies. Everybody can name a few favorite actors or recognize a George Clooney caliber star. But ask about directors, then the average score drops, move on to producers and forget about it. So how does […](more...) about George Clooney vs. a Bad Robot
How did “academic” become synonymous with “irrelevant?” Wouldn’t it be a good idea if our smartest, best-informed people played a more active role in society? And yet, as New York Times columnist Nicholas Kristof writes in a recent piece, “Ph.D. programs have fostered a culture that glorifies arcane unintelligibility while disdaining impact and audience.”
When I’m consulting with clients on anything to do with writing, I spend a lot of time undoing the results of a college education. Call me a philistine, but I believe communication should communicate.(more...) about Be a Better Writer in 1 Step: Forget Everything You Learned in College
Over the weekend, I happened upon the Frontline documentary “Generation Like,” originally airing the week of February 17th. (View it on the PBS website here.) This detailed explanation of social media and its effect on teenagers and young adults was sometimes chilling in its demonstration of the lengths people will go to gain attention, to […](more...) about What’s not to LIKE about it?
A high school curriculum based on “Creativity, Self-awareness, Empathy, and Critical Thinking” — and it’s focused on digital media arts.
This sounds like someone set out to train the next generation of Boots Roadies! And who knows, I wouldn’t be surprised if we end up hiring graduates of the Millennium Charter High School, which opened just a few months ago in Salinas, California, just up Highway 68 from Boots Road Group in Monterey. That seems all the more likely after a tour I was given recently by Hamish Tyler, MCHS’ media center director.(more...) about This Future-Oriented High School Is Devoted to Digital Media
Dr. Kelly McGonigal, a health psychologist and lecturer at Stanford University, recently presented a TED Talk in Scotland that may change the way we view stress.
Watch this video — it may just save your life!
If you were unaware, kerning is the process of adjusting the spacing between two letterforms (oops! not an olympic sport!), whether they are in print, on the web, or any other place. (Tracking, on the other hand, adjusts the space uniformly over a range of letters.) Graphic designers kern text to position it gracefully into […](more...) about Kerning? Is that an Olympic Sport?
Though it may not seem so to our long abandoned social circles, we young urban professionals do still have hobbies, interests, and hopefully a life outside of the office. And even though there might be seemingly insurmountable obstacles of deadlines, naysayers, and our flaky friends, we have to make time to have time to do […](more...) about Make the Time to Have the Time