Uncategorized

Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people's attention is divided among a nearly infinite range of media choices. That means it's harder and harder to push a message at them, the way you used to with traditional advertising and PR. So instead, you pull, by creating compelling content that … [Read more...] about What’s Next for Content Marketing: No Content

(Also found at Huffington Post.) In five seconds, you will be creating better-looking documents: Five, four, three, two --Stop centering your text!-- One. There, now your documents look better.Centered text looks OK for some special uses, such as page titles or formal invitations, but not much else. Here's why:Centering creates jagged line edges,which can make a layout look … [Read more...] about 5 Seconds to Better Looking Documents: Get Un-centered

If you know how to copy and paste text, you can embed a YouTube video in a blog post or web page. Just click the Share link below the video window at YouTube, choose Embed, and copy and paste the html code that appears. But what if you'd like the video you embed to start at a point partway in? That's just a bit trickier. The source video for my previous post is more than an … [Read more...] about How to embed or link to a YouTube video and set a start time

A while back our Spencer Critchley joined Netroots Nation founder Raven Brooks to talk to the Santa Cruz County California Democrats about technology and politics. In the course of that, Spencer gave a quick summary of the history of the subject (tip of the hat to Clay Shirky for the Gutenberg / novel reference): The whole video is here. … [Read more...] about Spencer’s 5-minute history of technology and political organizing

Many people who are just getting started in social media for their business or organization are puzzled as to what they should talk about -- and many get it wrong. One of the most common mistakes I see? Thinking that social media is just another way to advertise.It isn't.In fact, being overly promotional on social media is a sure method for chasing people away. Instead, think … [Read more...] about Spencer’s first law of social media content