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Dastardly Cleverness in the Service of Good

Dastardly Cleverness in the Service of Good, Hosted by Spencer Critchley

For people who make progress

The podcast for people who make progress

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5 Reasons for Hope From a Gathering of Nonprofit Leaders

September 17, 2013

Also published at the Huffington Post. People who set out to change the world often get the feeling they may have to settle for a few square feet.Poverty, violence, hunger, disease and injustice are made of resilient stuff, to say nothing of self-interest, bureaucracy and sheer complexity.That's why an event like this year's Nonprofit Management Institute conference is so … [Read more...] about 5 Reasons for Hope From a Gathering of Nonprofit Leaders

Anatomy of a Logo

September 13, 2013

I love logo design, everything about it, but especially the thought that goes on behind the process - the 'why' of how a new logo comes to be. When our client Global Majority came to us to update their branding and message, this was a great opportunity to explore the connection between an organization and their goals, values, and promise.Global Majority's current logo was about … [Read more...] about Anatomy of a Logo

Are Nonprofits Designed to Fail?

September 10, 2013

Also published at the Huffington Post. There's a story often told in nonprofit circles to inspire hope. It's the one about the starfish, which in one version goes like this:A man is walking on a beach and comes across a little girl tossing stranded starfish back into the water. Seeing the multitudes of other starfish, he asks, "Does that really make a difference?""It does to … [Read more...] about Are Nonprofits Designed to Fail?

I Want a Desk Like a Super-Villain’s: Will Intelligent Agents Give Me One?

August 29, 2013

Also published at the Huffington Post. Every super-villain has a lair.And in every super-villain's lair, there is a gorgeous companion, a weird sidekick, and... the desk.The sleek, perfectly uncluttered desk, from which our super-villain will rule the world. On it may be a sleek computer, the desktop of which is itself perfectly uncluttered, aside from the Go button for the … [Read more...] about I Want a Desk Like a Super-Villain’s: Will Intelligent Agents Give Me One?

Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way

August 20, 2013

Also published at the Huffington Post. Recently, I've been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to "no-content marketing." But even now, we're seeing the next step along the way: what we can call "meaning marketing." Meaning is what people … [Read more...] about Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way

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Dastardly Cleverness logoCommunicator & W3 Awards winning podcast with host Spencer Critchley. Give us a rating here or read more here. Listen & subscribe through any podcast app, including these:

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Recent Episodes

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MAGA: An Escape From Freedom

The Shooting of Renee Good

The Shooting of Renee Good
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DastardlyCleverness.com is a production of Boots Road Group, a digital marketing agency for people making the world better. Connect with us at bootsroad.com, (831) 612-9200, our contact form, or 484 Washington St., B-511, Monterey, California 93940, USA.

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