This article is crossposted at The Huffington Post.Back in 2005, Thomas Friedman's The World Is Flat made a persuasive argument that the globe was coming together on a level playing field, thanks to the equalizing forces of technology and peaceful economic competition.But nearly 10 years later, it looks instead like the world is falling part.Among the most disturbing … [Read more...] about The World Isn’t Flat, It’s Hollow
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Shopping Made Psychic: No-Content Marketing Marches On
This article is crossposted at The Huffington Post. A while back, I predicted the coming of no-content marketing: what comes next after the sheer volume of content drives its value below zero. That's the point at which we start paying to avoid content, no matter how compelling, shocking, funny, or celebrity- or puppy-laden. That point is here. The latest sign: In a … [Read more...] about Shopping Made Psychic: No-Content Marketing Marches On
How to get a designer’s best work for a logo, website, ad – anything
Also posted at O'Reilly Broadcast. A long time ago, I had to learn from scratch how to manage visual designers, after having started out as a composer and audio producer, with no training in graphic arts -- back then I thought of it as "the blind leading the deaf."Luckily, I found that most of the skills I'd developed while working with sound carried over to other … [Read more...] about How to get a designer’s best work for a logo, website, ad – anything
So how do I hashtag?
Now that you know the correct hashtag etiquette, as seen in my last post, now you are wondering how do I hashtag? Have no fear, Twitter will actually help you hashtag your post with this info graphic. … [Read more...] about So how do I hashtag?
Leadership Lessons from Obama for America’s COO
Last week I was in Washington, DC for a couple of days, connecting with old political friends -- and one new one. The new one turned out to have some very interesting things to say about leadership, from a unique perspective: playing a key role in assembling Barack Obama's first presidential campaign (this is not to say that the old friends weren't very interesting, too).While … [Read more...] about Leadership Lessons from Obama for America’s COO