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Dastardly Cleverness in the Service of Good

Dastardly Cleverness in the Service of Good, Hosted by Spencer Critchley

For people who make progress

The podcast for people who make progress

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How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts

October 24, 2015

Bust of Aristotle, By Copy of Lysippus (Jastrow (2006)) [Public domain], via Wikimedia Commons-Aristotle_Altemps_Wikipedia_Public_Domain.jpg

(Also published at Huffington Post.) Last time, I showed you how to give your writing some shape by using the Inverted Pyramid format. As I said, this shape works well for news, because the reader finds more important material closer to the top. This has a downside, though: the farther you go into the piece, the less interesting it's likely to be. So it doesn't work too well … [Read more...] about How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts

How to Write Both Fast & Well, Part 4: Flip Your Pyramid

October 9, 2015

Inverted Pyramid: what they care about most

(Also published at Huffington Post.) So far in this series, I've been helping you find out exactly what you want to say. I've argued that getting that right makes everything else easier, faster, and probably better. Now I'll turn from what to say to how. The first thing to know: give your writing a shape. One of the most common weaknesses of amateur writing is its lack of a … [Read more...] about How to Write Both Fast & Well, Part 4: Flip Your Pyramid

How to Write Both Fast & Well, Part 3: The One Point Rule

October 1, 2015

Message box

Also published at Huffington Post. In part 1 and part 2 of this series, I talked about the power of choosing a good angle. Now, we'll look at how to put that angle to use, via what I call The One Point Rule: In any one communication, you can only make one point. Count on people forgetting everything else. That's because our minds throw away almost all new information -- by … [Read more...] about How to Write Both Fast & Well, Part 3: The One Point Rule

How to Write Both Fast & Well, Part 2: Know What the Heck You Mean

September 24, 2015

Cloud-shaped thought bubble containing question marks

Also published at Huffington Post. Last time, I introduced the power of a good angle for both speeding and improving your writing. Today I'll go into more detail on how choose that angle. The most important question to ask yourself is the simplest: "What the heck am I actually trying to say?" As, it happens, this also is one of the hardest questions. That's because: You … [Read more...] about How to Write Both Fast & Well, Part 2: Know What the Heck You Mean

Creating Content Driving You Crazy? Here’s How to Write Both Fast and Well (Pt 1)

September 15, 2015

Stressed-out woman on couch with laptop

Also published at Huffington Post. Compared to our pre-digital forebears, we're expected to produce torrents of writing: emails, text messages, blog posts, social media, presentations. That's because publishing all that stuff is easier than ever. The trouble is, the actual writing isn't -- especially if you care about quality. "Easy reading is damn hard writing," as Nathaniel … [Read more...] about Creating Content Driving You Crazy? Here’s How to Write Both Fast and Well (Pt 1)

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