Drew Train was a rising star on Madison Avenue, working at the legendary J Walter Thompson agency for clients like HSBC, one of the biggest banks in the world.
But at night, he was going to Occupy Wall Street rallies.
That’s because he thought something had gone very wrong with business: it was extracting more from the world than it was putting back, and benefiting the rich over everyone else.
Eventually, he couldn’t stand the tension between his day job and his values, and he ended up leaving JWT to co-found, with Bill Oberlander, a new agency dedicated to purpose-driven marketing: Oberland.(more...) about Find a Purpose or Face the Pitchforks: This Ad Agency Bets on Doing What’s Right