Episodes

Many people who are just getting started in social media for their business or organization are puzzled as to what they should talk about -- and many get it wrong. One of the most common mistakes I see? Thinking that social media is just another way to advertise.It isn't.In fact, being overly promotional on social media is a sure method for chasing people away. Instead, think … [Read more...] about Spencer’s first law of social media content

If you do a search for advice on leadership, you'll find a lot of lists: "Top 10 Things All Leaders Must Know" "Leadership Advice from 5 Top Executives" "The 7 Deadly Sins of Leadership," etc, etc. I almost always find these lists worth reading. But at the same time, I find that in one sense, they all completely miss the point. That's because by the very act of making … [Read more...] about The World’s Shortest How-To List For Leaders