Here at Boots we do a lot of work with non-profits, and it's great. Getting to help these organizations do their good work is one of the best parts of my job. I just want to take this opportunity to thank all the staffers I've worked with over the years. Though the donors may fund the operations, and the executive boards may make the final decisions, it's the staffers that get … [Read more...] about Thanks to all the staffers of the world
Episodes
The Secrets You Never See: How a Photo Becomes an Ad
To most people, a photo is just a photo: you shoot it and it’s done. But to an art director, a photo is just a beginning: raw material to be transformed, in ways big and small, on the way to a finished design. A recent ad we did for our client Passionfish (a great restaurant in Pacific Grove,California) shows what I mean. We're lucky that Passionfish co-owner Cindy Walter is a … [Read more...] about The Secrets You Never See: How a Photo Becomes an Ad
How We Used Animation to Help the Feds Help Veterans
It's a message from the federal government. About taxes. And labor rules.How would you explain it?"It" was the Work Opportunity Tax Credit, or WOTC "Watt-see"). WOTC could help veterans and other deserving people get a job -- if only they, and their potential employers, could learn about it in a way that didn't sound impossibly complicated.Working with our client Social Policy … [Read more...] about How We Used Animation to Help the Feds Help Veterans
The Social Impact Movement: Designing Nonprofits to Succeed
Also published at the Huffington Post. Recently, I raised an awkward question: "Are Nonprofits Designed to Fail?"As I wrote, for all the good work a nonprofit may do, it's often hard to tell if a it's really making a difference: fixing the underlying problem, rather than forever treating symptoms.Now almost by definition, the challenges that nonprofits tackle are hard ones. … [Read more...] about The Social Impact Movement: Designing Nonprofits to Succeed
5 Reasons for Hope From a Gathering of Nonprofit Leaders
Also published at the Huffington Post. People who set out to change the world often get the feeling they may have to settle for a few square feet.Poverty, violence, hunger, disease and injustice are made of resilient stuff, to say nothing of self-interest, bureaucracy and sheer complexity.That's why an event like this year's Nonprofit Management Institute conference is so … [Read more...] about 5 Reasons for Hope From a Gathering of Nonprofit Leaders