Episodes

(Also published at Huffington Post.) So far in this series, I've been helping you find out exactly what you want to say. I've argued that getting that right makes everything else easier, faster, and probably better. Now I'll turn from what to say to how. The first thing to know: give your writing a shape. One of the most common weaknesses of amateur writing is its lack of a … [Read more...] about How to Write Both Fast & Well, Part 4: Flip Your Pyramid

Also published at Huffington Post. In part 1 and part 2 of this series, I talked about the power of choosing a good angle. Now, we'll look at how to put that angle to use, via what I call The One Point Rule: In any one communication, you can only make one point. Count on people forgetting everything else. That's because our minds throw away almost all new information -- by … [Read more...] about How to Write Both Fast & Well, Part 3: The One Point Rule

Also published at Huffington Post. Last time, I introduced the power of a good angle for both speeding and improving your writing. Today I'll go into more detail on how choose that angle. The most important question to ask yourself is the simplest: "What the heck am I actually trying to say?" As, it happens, this also is one of the hardest questions. That's because: You … [Read more...] about How to Write Both Fast & Well, Part 2: Know What the Heck You Mean

Also published at Huffington Post. Compared to our pre-digital forebears, we're expected to produce torrents of writing: emails, text messages, blog posts, social media, presentations. That's because publishing all that stuff is easier than ever. The trouble is, the actual writing isn't -- especially if you care about quality. "Easy reading is damn hard writing," as Nathaniel … [Read more...] about Creating Content Driving You Crazy? Here’s How to Write Both Fast and Well (Pt 1)

Also published at Huffington Post: In a meeting of nonprofit leaders the other day, I heard an executive praise some recent work done by his staff as "amazing" and "incredible".I hear this kind of thing so often that, normally, it hardly registers -- it's become the equivalent of someone saying "thank you".But this time it hit me: it is the equivalent of saying "thank you". … [Read more...] about That’ll Do, Pig: If You Care About Excellence, Stop Over-Praising