Social marketing uses the persuasion techniques normally used to sell potato chips, fashion, detergent, cars, and endless other consumer products, but for social good campaigns. Listen to the audio podcast version of this episode (#34) on Apple Podcasts or any podcast app. Knowing how to do social marketing right is important to nonprofits, socially responsible … [Read more...] about Video: How to Do Social Impact Marketing That Works
Episodes
Patriots of Two Nations: Why Trump Was Inevitable & What Happens Next
The election of Donald Trump shocked America and the world — and that included Dastardly Cleverness host Spencer Critchley. But Spencer believes now that we should have seen Trump coming, like we should have seen the approach of this hyper-partisan crisis of democracy we're going through. He's written a book about it, called Patriots of Two Nations: Why Trump Was Inevitable … [Read more...] about Patriots of Two Nations: Why Trump Was Inevitable & What Happens Next
How to Communicate in a Crisis: Lessons from the Pentagon, Homeland Security, FEMA & More
It's hard to match Brent Colburn’s experience in dealing with high-stakes communication challenges. Brent has led communications for the U.S. Department of Defense, the Department of Homeland Security, the Federal Emergency Managment Agency, the Department of Housing and Urban Development (where he was Chief of Staff), the Chan Zuckerberg Initiative (created by Facebook … [Read more...] about How to Communicate in a Crisis: Lessons from the Pentagon, Homeland Security, FEMA & More
How Republicans Are Beating Democrats Online, With Mark Barker & Jordan Ruden
Listen to the episode here — or subscribe with Apple Podcasts and other podcast apps. Mark Barker and Jordan Ruden are the co-founders of digital marketing agency Craft & Commerce. They serve nonprofits, advocacy campaigns, government agencies, and other purpose-driven organizations. As part of that work, Mark and Jordan have become experts in the use of online media to … [Read more...] about How Republicans Are Beating Democrats Online, With Mark Barker & Jordan Ruden
Tracy Palandjian: Changing How Change Happens, With Pay for Success
Listen to the episode here — or subscribe with Apple Podcasts and other podcast apps. Tracy Palandjian has the kind of background that sets a person up for a lucrative career in business or finance. She graduated magna cum laude from Harvard with an economics degree, and then graduated with high distinction from Harvard Business School, where she was a Baker Scholar, … [Read more...] about Tracy Palandjian: Changing How Change Happens, With Pay for Success