If you were unaware, kerning is the process of adjusting the spacing between two letterforms (oops! not an olympic sport!), whether they are in print, on the web, or any other place. (Tracking, on the other hand, adjusts the space uniformly over a range of letters.) Graphic designers kern text to position it gracefully into the allotted space, making a better design - but just … [Read more...] about Kerning? Is that an Olympic Sport?
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Make the Time to Have the Time
Though it may not seem so to our long abandoned social circles, we young urban professionals do still have hobbies, interests, and hopefully a life outside of the office. And even though there might be seemingly insurmountable obstacles of deadlines, naysayers, and our flaky friends, we have to make time to have time to do things we care about. Spending the effort to make an … [Read more...] about Make the Time to Have the Time
Zero Good Reasons for Buying an Email List
Here are all the good reasons why you should pay money for a list of email contacts:...crickets...That's right, there aren't any.It's tempting to think that email is like traditional direct mail -- that you can buy a targeted list and be in business.But it isn't: every medium is different.An email inbox feels a lot more like personal property than a postal mailbox does. Having … [Read more...] about Zero Good Reasons for Buying an Email List
Hashtags Are Here to Stay
Hashtags (the # sign attached to the front of a word) have come a long way since they were officially recognized by Twitter in 2009 (they actually originated in 2007.) Once known only as the “pound” button, the hashtag is now one of the most powerful tools of social media. Hashtags help marketers find what people are talking about within seconds of them posting … [Read more...] about Hashtags Are Here to Stay
One Profile Pic to Rule Them All!
There's a lot of social media out there - Twitter, Facebook, LinkedIn just to name a few. Everybody knows that we should be on all these networks and apps and other such web-things, but there just seem to be so many, and most irksome - they all are different. Ten different social media networks means ten different accounts, ten different logins and worse - ten different formats … [Read more...] about One Profile Pic to Rule Them All!