Here are all the good reasons why you should pay money for a list of email contacts:...crickets...That's right, there aren't any.It's tempting to think that email is like traditional direct mail -- that you can buy a targeted list and be in business.But it isn't: every medium is different.An email inbox feels a lot more like personal property than a postal mailbox does. Having … [Read more...] about Zero Good Reasons for Buying an Email List
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Hashtags Are Here to Stay
Hashtags (the # sign attached to the front of a word) have come a long way since they were officially recognized by Twitter in 2009 (they actually originated in 2007.) Once known only as the “pound” button, the hashtag is now one of the most powerful tools of social media. Hashtags help marketers find what people are talking about within seconds of them posting … [Read more...] about Hashtags Are Here to Stay
One Profile Pic to Rule Them All!
There's a lot of social media out there - Twitter, Facebook, LinkedIn just to name a few. Everybody knows that we should be on all these networks and apps and other such web-things, but there just seem to be so many, and most irksome - they all are different. Ten different social media networks means ten different accounts, ten different logins and worse - ten different formats … [Read more...] about One Profile Pic to Rule Them All!
How to remember all your passwords, all the time
Many people face a constant balancing act with passwords. We need to use passwords that are unique and secure enough to protect our information, but then it is hard to remember them. Storing passwords in your web browser is an easy way to avoid forgetting, but this is not secure on many popular browsers, including Chrome.We at Boots Road Group highly recommend offloading the … [Read more...] about How to remember all your passwords, all the time
One More Step (Ladder) to a Sustainable Office
One of the things we're not keen on at Boots Road is changing light bulbs. That's because our ceilings here in the beautiful old Professional Building are about 15 feet high.So when a bulb burns out (way) up there, we're inclined to think green: "That's energy being saved, right there."But as LED technology has kept improving, we now have another option: energy-efficiency and … [Read more...] about One More Step (Ladder) to a Sustainable Office