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For a recent article in Nonprofit Communications Report, I was asked by writer Dawn Wolfe for 3 keys to successful content marketing for nonprofits.I thought it would be worth sharing them here, via excerpts from the piece (a subscription is required to view the full article online).What is content marketing? It's self-published sontent that is genuinely useful and/or … [Read more...] about How Nonprofits Can Succeed with Content Marketing

By now, just about every nonprofit of any size seems to be using the web, email and social media. And yet many are behind the curve on using online tools effectively.In particular, we find that many nonprofits use email as if it's just a digital version of a paper newsletter, and the web and social media as if they're just digital bulletin boards.But in working with any medium … [Read more...] about Great, up to date advice for raising money with social media & the web

If you need to quickly find a great typeface for your project, here's a terrific online tool that can help - and is kind of fun as well. (That's always good.)  Type-Finder takes you through a series of questions that let you define the use of your typeface, and then displays a list of fonts that it thinks will match the use. For example, your first question is "Where … [Read more...] about Type-Finder: An Online Tool for Finding Typefaces

It's an occupational hazard of the nonprofit world to know too much about the problems you're trying to solve. When you're an expert, facts have great resonance for you.Why is this a hazard?Because when you're trying to reach people, facts are not much use. Then, you need to know not facts, but feelings. That's because it's emotions, not information, that drive our beliefs and … [Read more...] about Empathy: The overlooked key to nonprofit marketing