If you need to quickly find a great typeface for your project, here's a terrific online tool that can help - and is kind of fun as well. (That's always good.) Type-Finder takes you through a series of questions that let you define the use of your typeface, and then displays a list of fonts that it thinks will match the use. For example, your first question is "Where … [Read more...] about Type-Finder: An Online Tool for Finding Typefaces
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Empathy: The overlooked key to nonprofit marketing
It's an occupational hazard of the nonprofit world to know too much about the problems you're trying to solve. When you're an expert, facts have great resonance for you.Why is this a hazard?Because when you're trying to reach people, facts are not much use. Then, you need to know not facts, but feelings. That's because it's emotions, not information, that drive our beliefs and … [Read more...] about Empathy: The overlooked key to nonprofit marketing
#Hashtag Etiquette, #unnecessaryhashtags
Believe it or not, there is a hash-tagging etiquette. Most likely you have seen people make these mistakes regularly on many of your social media news streams. Or worse, you may have done them yourself. :) Learn how not to hashtag from Mashable. … [Read more...] about #Hashtag Etiquette, #unnecessaryhashtags
George Clooney vs. a Bad Robot
The glitz and glam of the theater often outshines the hard work and the technical achievement we see at the movies. Everybody can name a few favorite actors or recognize a George Clooney caliber star. But ask about directors, then the average score drops, move on to producers and forget about it. So how does a production company stay in the collective zeitgeist? … [Read more...] about George Clooney vs. a Bad Robot
Be a Better Writer in 1 Step: Forget Everything You Learned in College
How did "academic" become synonymous with "irrelevant?" Wouldn't it be a good idea if our smartest, best-informed people played a more active role in society? And yet, as New York Times columnist Nicholas Kristof writes in a recent piece, "Ph.D. programs have fostered a culture that glorifies arcane unintelligibility while disdaining impact and audience."Kristof quotes Harvard … [Read more...] about Be a Better Writer in 1 Step: Forget Everything You Learned in College