Spencer Critchley's blog

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Also published at the Huffington Post. Recently, I've been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to "no-content marketing."

But even now, we're seeing the next step along the way: what we can call "meaning marketing."

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term.)

Meaning marketing aims to give them more of it. Here are three examples of companies that practice meaning marketing.

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