Hashtags Are Here to Stay

Hashtags (the # sign attached to the front of a word) have come a long way since they were officially recognized by Twitter in 2009 (they actually originated in 2007.)
Once known only as the “pound” button, the hashtag is now one of the most powerful tools of social media. Hashtags help marketers find what people are talking about within seconds of them posting it.
People create custom hashtags for everything, from movies to weddings. If you don’t know how to use them, learn, because hashtags are here to stay!

One Profile Pic to Rule Them All!

There's a lot of social media out there - Twitter, Facebook, LinkedIn just to name a few. Everybody knows that we should be on all these networks and apps and other such web-things, but there just seem to be so many, and most irksome - they all are different. Ten different social media networks means ten different accounts, ten different logins and worse - ten different formats of your organization's exact same logo. Today I ran across a little tid-bit to make our lives a little easier.

How to remember all your passwords, all the time


Many people face a constant balancing act with passwords. We need to use passwords that are unique and secure enough to protect our information, but then it is hard to remember them. Storing passwords in your web browser is an easy way to avoid forgetting, but this is not secure on many popular browsers, including Chrome.

We at Boots Road Group highly recommend offloading the problem - use a secure password keeper such as Lastpass:

One More Step (Ladder) to a Sustainable Office

Nick Frey installing an LED bulb

One of the things we're not keen on at Boots Road is changing light bulbs. That's because our ceilings here in the beautiful old Professional Building are about 15 feet high.

So when a bulb burns out (way) up there, we're inclined to think green: "That's energy being saved, right there."

But as LED technology has kept improving, we now have another option: energy-efficiency and being able to see indoors.

Surprise! Foreign Aid Works, and Other Good News

Spencer Critchley

Also published at the Huffington Post. When you hear every day about suffering, incompetence and corruption, it's easy to conclude that things only get worse in this world. But in fact, there's all kinds of progress being made, and many reasons for hope.

One of the best reasons I've come across lately is the most recent annual letter from Bill and Melinda Gates of the Gates Foundation:

Could Jeopardy Be the Next Big Thing on Twitter?

We all know the format of the game show “Jeopardy” and how it famously makes contestants answer in the form of a question. It is very entertaining on TV, but could this technique also work on Twitter? According to the BI Norwegian Business School, phrasing Twitter headlines in the form of a question can double or triple the number of clicks compared to a declarative tweet. You may start seeing this “Jeopardy Effect” on your twitter feed more and more. Read the full story...

David Kelley and Regaining Your "Creative Confidence"

David Kelley (Stanford professor and founder of IDEO)

In this TED blog post, David Kelley (Stanford professor and founder of IDEO) is interviewed about his cancer diagnosis and subsequent epiphany. The epiphany was the underlying push which led to the creation of the Stanford, where students across the spectrum are taught the processes and principles of 'design-thinking.' Kelley says “The thing I most wanted to do was to help as many people as possible regain the creative confidence they lost along their way.” He's now co-authored a book with his brother about the subject, Creative Confidence.

Thanks to all the staffers of the world

Here at Boots we do a lot of work with non-profits, and it's great. Getting to help these organizations do their good work is one of the best parts of my job. I just want to take this opportunity to thank all the staffers I've worked with over the years. Though the donors may fund the operations, and the executive boards may make the final decisions, it's the staffers that get it done. So to all my fellow cogs out there, here is a small glib salute to you!

The Secrets You Never See: How a Photo Becomes an Ad

Lilly in autumn dress

To most people, a photo is just a photo: you shoot it and it’s done. But to an art director, a photo is just a beginning: raw material to be transformed, in ways big and small, on the way to a finished design. A recent ad we did for our client Passionfish (a great restaurant in Pacific Grove,California) shows what I mean. We're lucky that Passionfish co-owner Cindy Walter is a lovely photographer, and she’s always sending us impossibly cute photos for use in their ads. She sent us one such photo (below), and I spent the afternoon seeing if I could incorporate it into a seasonal ad.


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