We all know the format of the game show “Jeopardy” and how it famously makes contestants answer in the form of a question. It is very entertaining on TV, but could this technique also work on Twitter? According to the BI Norwegian Business School, phrasing Twitter headlines in the form of a question can double or triple the number of clicks compared to a declarative tweet. You … [Read more...] about Could Jeopardy Be the Next Big Thing on Twitter?
David Kelley and Regaining Your “Creative Confidence”
In this TED blog post, David Kelley (Stanford professor and founder of IDEO) is interviewed about his cancer diagnosis and subsequent epiphany. The epiphany was the underlying push which led to the creation of the Stanford d.school, where students across the spectrum are taught the processes and principles of 'design-thinking.' Kelley says “The thing I most wanted to do was to … [Read more...] about David Kelley and Regaining Your “Creative Confidence”
Thanks to all the staffers of the world
Here at Boots we do a lot of work with non-profits, and it's great. Getting to help these organizations do their good work is one of the best parts of my job. I just want to take this opportunity to thank all the staffers I've worked with over the years. Though the donors may fund the operations, and the executive boards may make the final decisions, it's the staffers that get … [Read more...] about Thanks to all the staffers of the world
The Secrets You Never See: How a Photo Becomes an Ad
To most people, a photo is just a photo: you shoot it and it’s done. But to an art director, a photo is just a beginning: raw material to be transformed, in ways big and small, on the way to a finished design. A recent ad we did for our client Passionfish (a great restaurant in Pacific Grove,California) shows what I mean. We're lucky that Passionfish co-owner Cindy Walter is a … [Read more...] about The Secrets You Never See: How a Photo Becomes an Ad
Anatomy of a Logo
I love logo design, everything about it, but especially the thought that goes on behind the process - the 'why' of how a new logo comes to be. When our client Global Majority came to us to update their branding and message, this was a great opportunity to explore the connection between an organization and their goals, values, and promise.Global Majority's current logo was about … [Read more...] about Anatomy of a Logo