Blogs

Anatomy of a Logo

I love logo design, everything about it, but especially the thought that goes on behind the process - the 'why' of how a new logo comes to be. When our client Global Majority came to us to update their branding and message, this was a great opportunity to explore the connection between an organization and their goals, values, and promise.

Global Majority's current logo was about a decade old. Our job was to take the same values that had supported this logo and create a modern, forward-facing logo that would be effective across international and cultural lines.

I Want a Desk Like a Super-Villain's: Will Intelligent Agents Give Me One?

Also published at the Huffington Post. Every super-villain has a lair.

And in every super-villain's lair, there is a gorgeous companion, a weird sidekick, and... the desk.

The sleek, perfectly uncluttered desk, from which our super-villain will rule the world. On it may be a sleek computer, the desktop of which is itself perfectly uncluttered, aside from the Go button for the orbiting death ray.

I want that desk. (I don't need the death ray.)

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Also published at the Huffington Post. Recently, I've been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to "no-content marketing."

But even now, we're seeing the next step along the way: what we can call "meaning marketing."

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term.)

Meaning marketing aims to give them more of it. Here are three examples of companies that practice meaning marketing.

Spencer's 5-minute history of technology and political organizing

A while back our Spencer Critchley joined Netroots Nation founder Raven Brooks to talk to the Santa Cruz County California Democrats about technology and politics. In the course of that, Spencer gave a quick summary of the history of the subject (tip of the hat to Clay Shirky for the Gutenberg / novel reference):

The whole video is here.

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