Could Jeopardy Be the Next Big Thing on Twitter?

We all know the format of the game show “Jeopardy” and how it famously makes contestants answer in the form of a question. It is very entertaining on TV, but could this technique also work on Twitter? According to the BI Norwegian Business School, phrasing Twitter headlines in the form of a question can double or triple the number of clicks compared to a declarative tweet. You may start seeing this “Jeopardy Effect” on your twitter feed more and more. Read the full story...